Break a big question into small, testable ones
Boxes: 10
Levels deep: 3
My café's profit dropped because something changed in sales or costs.
Q: Why did my café's profit drop this year?
We are earning less money from customers (sales are down).
Q: Did we take less money than last year?
Fewer customers are coming through the door.
Q: Is the number of daily customers lower than last year?
Each customer is spending less per visit.
Q: Has the average order value gone down?
We are spending more money to run the café (costs are up).
Q: Which costs rose compared with last year?
Coffee beans, milk and food cost more from our suppliers.
Q: Did our supplier prices go up?
We are paying more for staff hours.
Q: Are we rostering more hours, or paying a higher rate?
Rent, power or other fixed bills went up.
Q: Did any fixed bill change?
We are wasting more of what we buy.
Q: Is more food or milk being thrown out?
We are over-ordering fresh items that spoil before they sell.
Q: Do we throw away more than 5% of fresh stock?
Worked out from the boxes below it. Change the status of those boxes instead.
⚠ Has a ruled-out branch
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